Investment in the Food and Drink Industry

Background

Diageo is one the world’s leading premium drinks businesses. It was formed in 1998 through a merger between Grand Metropolitan and Guinness, and in terms of value added is the most important European beverage company in the UK. As part of its approach to corporate social responsibility, Diageo was seeking to highlight the impacts of its operations in Scotland, including economic, social and environmental impacts.

Task

York Consulting was commissioned to undertake an authoritative and independent report to establish the economic impact of Diageo in Scotland. The study was also requited to highlight key facts and figures about Diageo’s Scottish operation, to show the major role played by Diageo in Scotland and to look at the pressures on the industry currently and in the future.

Assignment

Our analysis of the economic impact of Diageo involved consultation with a range of senior company personnel, industry stakeholders and analysis of key secondary data on the operations of the company and the Scottish, UK and global drinks market.

Findings

York Consulting submitted a comprehensive report with evidence on the quantitative impact of Diageo in terms of income, employment and the distribution of employment. It also provided a detailed current and future market analysis and quantified the ways in which Diageo is having a positive impact on Scotland.

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